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Desi
    Rural urban linkage
We set up Desi as a Bangalore based trust. Desi has eminent designers, chartered accountants, writers, theater personalities and film makers on its board. Apart from running the trust they help in profiling the products well. in Kannada language Desi means indigenous. DESI is also an acronym for Developing Ecologically Sustainable Industry. i.e our vision statement.

Many friends have asked us: Why is Charaka dependent on urban market? Is that the answer ? Yes that is the answer, at least for the time being. In the globalised world money flows our of the village and not into it. This process has to be reversed first.

Charaka has en excellent urban linkage. We do believe that this is what has made Charaka a success. However this linkage is not a one - way channel i.e rural goods being sold to the city. Urban people who who visit the retail stores are treated as friends of the movement. They are encouraged to visit Charaka in Bhimanakone, if they so desire. A lot of them end up sharing their expertise with Charaka. Many have become activists.