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The Beginning
Future plans
Future plans    

We want to set up a wholesale market for pure handloom and for naturally dyed fabric. We believe that such a market, with adequate information, service and quality consciousness can bring about a major change in this sector. We are going to set up a training institute for rural artisan groups.

Export Promotion Scheme

Charaka enjoys a big advantage by owning a chain of retail stores in various cities in Karnataka. These stores are run by the Bangalore based trust called DESI. Charaka has a controlling hold in DESI trust and because of these retail stores, Charaka has already been selling its produce to a foreign clientele as well.
 

DESI has been a successful model in connecting the rural with urban. Popular now as a brand, it has also become a lifestyle statement. There are three stores in Bangalore and still counting. Other cities like Dharwad, Mysore and Shimoga also have a DESI store. Many trade enquiries have come in from various buying agencies, individual exporters and foreign buyers. The Export Promotion Scheme of the Development Commissioner, Handlooms (Ministry of Textiles, Govt. of India) shall help consolidate this advantage and provide a significant market share for Charaka in exports.