Desi Trust
Developing Ecologically Sustainable Industry
DESI Trust was started in 1997 in Bengaluru with the purpose of marketing handwoven products made by Charaka Womens’ Society in a way that appealed to the urban market. It is a sister organization of Charaka and manages the sales and promotion of Charaka products. It was created with an aim to build a working relationship with informed and sympathetic patrons from the city. Gradually, it opened outlets all across Karnataka. These DESI outlets sell handloom, handcrafted and food products from across India in addition to Charaka’s products. Over time, the DESI outlets became a lifestyle store for eco-friendly, sustainable choices. These stores sell Charaka products under the brand name “DESI”.
Apart from creating a market for eco-friendly, handmade products, Desi Trust has been on the frontline of the handloom revival movement and its advocacy campaigns. It has joined hands with organizations across the country to protect the rights of handloom weavers and improve the livelihoods of rural artisans. It is involved in other activities in rural areas like providing design interventions to rural artisan groups by linking them with industry experts, improving the quality of their products by upgrading their technical skills, helping them set up exhibitions, extending financial support for training and developmental projects.
Desi Trust consists of eminent personalities in the field of art and design, all honorary members, and also consists of members from the Charaka Society.
To know more about Desi Trust and its initiatives, please visit:
desitrust.org
